Meet Sue Hurst Wedding Cake Maker

Designed Around Your Wedding

Let’s Create Something Beautiful Together

Creating a wedding cake is a deeply personal process and I believe each one should feel considered, intentional and distinctly individual. Every cake I create is a bespoke commission. While past creations can inspire, I never replicate another artist’s work, or simply recreate my own, and each commission begins with a fresh approach.

I take the time to understand you, your style and personality and the wedding you’re creating. Inspiration can come from anywhere – your personalities and personal style, the architecture and interiors of your venue, fashion, florals, art, a beautiful fabric or texture, or simply the atmosphere you want the day to have. I bring those elements together through my own design style, considering balance, proportion, texture and movement to create a cake that feels completely at home within its surroundings.

Sometimes that means something quiet and sculptural; sometimes it calls for colour, intricate detail or a much bolder statement. There is no house design to choose from and no formula to follow. The cake doesn’t have to match your wedding. It needs to belong in it.

With over a decade of experience, the design is only one part of what I bring to your wedding. I work closely with your wider creative team where needed, consider how and where your cake will be displayed, advise on styling and cake stands and manage the practicalities of season, temperature, delivery and installation. Every detail is considered so that your cake looks as it should in the room and tastes every bit as exceptional as it looks.

I continue to explore new techniques, materials and ideas, alongside continually refining my flavours and recipes. That curiosity is an important part of my work and one of the reasons no two commissions ever need to feel the same.

Taking on a limited number of weddings allows me to give each commission the time and attention it deserves, from our first conversations and initial design ideas through to the final installation on your wedding day.

If you’re drawn to a cake that feels considered, contemporary and distinctly yours, I’d love to hear about your wedding.

Where It All Began

A rather imperfect cake and a determination to do better

My cake making journey began with my son’s first birthday. Armed with a design I’d found online and a sugarpaste smoother borrowed from a friend (which I had absolutely no idea how to use) I confidently decided I was going to make his cake.

It did not go to plan.

By the end of the day, my back and feet ached, the kitchen was a disaster and the cake looked very little like the one I’d set out to create. When my husband came home to find me sitting on the kitchen floor in tears, he helpfully suggested he could “nip down to the shop and buy a cake.”

That was probably the worst thing he could have said.

I served my very imperfect cake proudly and made myself a promise: by the time my son turned 18, I would master the art of cake decorating.

With every birthday came another cake and another opportunity to learn. By his fourth, friends were asking me to create cakes for their children too and what had begun as sheer determination gradually became something much bigger.

Eventually, I left behind a demanding career at a City legal firm to pursue it properly. Over a decade later, that first rather wonky birthday cake has led to a business centred around something I genuinely love, creating distinctive wedding cakes, continually pushing my creativity and never wanting to make the same thing twice.

That desire to keep learning and evolving still drives my work today. I’m endlessly curious about new techniques, design, flavour and the possibilities of cake as a creative medium and I hope I never reach the point where I feel there is nothing left to learn.